Clean and vibrant imagery is critical for your business. Research shows that quality photography is one of the main things that separates the "big boys" from the amateurs, with regards to a company's promotions. With the advent of the consumer-grade digital camera, most small-to-medium sized businesses feel that their own photos are "good enough" for their marketing purposes. However, having professional photos helps create a more high-end, finished look through all of your media. Quality imagery helps make a small business appear much larger. It's something that projects not just professionalism, but also experience and success. If you are selling a product, widget, or even just a meal, hiring a professional to effectively display it is a no-brainer.